Our Mission
Preserving the Soul of
Ajrakh
We bridge the gap between ancient Kutch heritage and contemporary global fashion. JBS Azarakh is more than a platform; it is a living archive of craft knowledge, democratizing access to the sacred art of block-printing for a new generation of conscious creators.
“Craft is not just a skill, but a dialogue between generations.”
— Founder, JBS Azarakh
At the heart of JBS Azarakh is a simple shift: moving fashion designs from one‑off transactions to shared, ongoing value. As a UK‑based fashion‑tech infrastructure platform, we connect emerging designers with Ajrakh master artisans in India and turn their co‑created textiles into IP‑protected, income‑producing “blocks” so that every new use can continue to reward the people who made them.
“Democratisation is not about making the craft easy, but about making it rare and intentional
for everyone.”
The Heart of Our Mission
Wholesale & Inquiry
Connect with our atelier to explore bespoke collaborations, bulk procurement, and exclusive access to our heritage collections. We believe in the beauty of slow, intentional craftsmanship.
Location
London, United Kingdom
General Inquiries
The Craft
Ajrakh is more than a technique; it is a living archive of Kutch’s textile soul. For centuries, the artisans of Gujarat have preserved a method of block-printing that honors the precision of the ancient world while embracing the fluidity of contemporary design.
01. The Block
Hand-carved from dense teak wood, each block is a masterpiece of precision, featuring intricate patterns that have been passed down through generations.
02. The Dye
Deep heritage indigo is extracted from natural plants, creating a color that is both profound and resilient, inseparable from the craft’s identity.
03. The Press
The fabric is laid over the block and pressed with a heavy wooden mallet, ensuring every stitch of the pattern is transferred with absolute clarity.
Frequently Asked Questions
Our Commitment
CERTIFIED SUSTAINABLE
Every block is hand-carved from reclaimed teak, ensuring a zero-waste footprint in every stitch.
WATER RESILIENT
Our indigo dye is sourced from natural fermentation processes that respect the local ecosystem.
GLOBAL TRACEABLE
Full transparency from the artisan's hands in India to your doorstep in the UK.
SUSTAINABLE CRAFT • INDIGENOUS HERITAGE • ETHICAL FABRIC • SUSTAINABLE CRAFT • INDIGENOUS HERITAGE • ETHICAL FABRIC •
Our Founders
Together, Agrima Singh Parihar and Suhail Abdu Shukhur lead a collaborative movement at JBS Azarakh, uniting ancestral Kutch wisdom with the modern world. We are proud to be a dedicated member of the JBS Family.
Agrima SINGH Parihar
Agrima shapes the artistic identity of our brand, ensuring every textile remains a true reflection of traditional heritage and slow design.
Suhail ABDU Shukhur
Suhail drives our commitment to ethical commerce and accessibility. He ensures that sustainable artisan partnerships remain at the core of our global mission.
